Utagawa Hiroshige

1797-1858

Famous Places in Edo: Daimaru Shop on Odenma Street
(Edo Meisho: Odenma-cho, Daimaru Ifukuten no Zue)

a view of the Daimaru dry goods and clothing shop on the busy Odenma-cho; signed Hiroshige ga with censor's seals Yoshimura (Yoshimura Gentaro) and Kingusa (Kinugasa Fusajiro), and publisher's seal of Fujiokaya Keijiro, ca. 1845-46

oban yoko-e 9 3/4 by 14 3/8 in., 24.9 by 36.5 cm

The Daimaro, originally established in Kyoto, was one of the three major department stores of Edo. The dark blue noren (split curtains) at the entrance display their logo, the white kanji character 'dai', within the 'maru' circle.

Reference:
Rebecca Salter, Japanese Popular Prints: From Votive Slips to Playing Cards, 2006, p. 75, fig. 67

(inv. no. 10-2309)

price: Sold